Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Today Red Bull is available in 171 countries and over 68 billion cans of Red Bull have been consumed so far.
"One of the best events on the calendar"
"The evening brings together the
finest operators in the leisure
and hospitality sector and is a
true celebration of excellence”
"It's the night in the annual calendar that you definitely get in the diary"